Dollars & Sense: The Definitive Guide to Self-Publishing Success by Carolyn McCray, Amber Scott & Rachel Thompson

Page count: 287
Kindle edition
Source: Purchased
Amazon page: http://www.amazon.com/Dollars-Sense-Definitive-Self-publishing-ebook/dp/B00584MJF2/ref=sr_1_1?s=books&ie=UTF8&qid=1327517796&sr=1-1

Overview:
Dollars & Sense: The Definitive Guide to Self-publishing Success is a step-by-step actionable road map to increasing royalties for beginners and seasoned professionals alike. Divided into three sections; Producing a Sales-Friendly, Professional eBook, Establishing & Leveraging Your Social Media Platform, and Selling Smarter, Not Harder, Dollars & Sense walks authors through the process of creating then actually selling their eBook.


Dollars & Sense is my new publishing and marketing bible. It is the best marketing book that I have read. The book is broken down into easy, manageable steps that guide the author from producing their book, to social media marketing and finally selling their masterpiece. I loved the fact that the book was written by indie authors who are passing on everything they've learned through their own experience.

Dollars & Sense is divided into three sections; publishing, social media and selling. The publishing section deals with content, genre, branding, book cover, maximising your book's potential, developing a sales mentality, the importance of ad copy, and how to create a fan base.

Section two discusses how to create a social media platform via your website, blog, Facebook, Twitter and niche sites like Goodreads, Shelfari and others.

Section three is about how to sell books. It ties in the first two sections and shows us the importance and relevance of social media when trying to sell books. Section three emphasises the importance of book reviewers and how to use giveaways to sell a backlist of books. It also explains why every author should have an optimised Amazon page. Section three educates us on Amazon categories, strategic pricing, direct email marketing, advanced marketing tools and paid advertising.

The book is written in a straightforward manner and the tips are easy to implement. Carolyn, Rachel and Amber are not overnight successes, but through sheer hard work, determination and trial and error they have found a formula for success which they have been generous enough to share with the rest of us. Thank you ladies!